ContextWeb Adds USAToday.com’s Money Section to Its Publisher Network

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By: E&P Staff

ContextWeb, a New York City-based contextual advertising company, announced agreements with six publishers today. The deal will expand targeted advertisements across several financial-based content categories. The company now displays contextual advertisements across a publishing network that includes over 50 Web publishers.

Those joining the ContextWeb network include USAToday.com, TheStreet.com, StockHouse, InstitutionalInvestor.com, InvestorsHub, and Silicon Investor.

These sites will now be equipped with ContextAd, a trademarked advertising format that provides contextual ads using both category and keyword-based matching.

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