Copley Execs Discuss a New Column That’s Short and ‘Green’

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By: Dave Astor

Many newspapers want “green” features. Even more papers want short features. Copley News Service has just launched a new weekly column with both attributes.

It’s called “Today’s Green Minute,” and Copley Manager of Sales and Marketing Tim Cien said “you can actually read it in a minute.” But he added that the approximately 170-word column still contains a lot of information.

Also, the column can run in a part of the paper where readers might not expect to see an eco-oriented feature. “It can be a short, quick addition to business pages,” explained Cien, when reached today by E&P.

That’s because Jim Parks’ column discusses companies — including large corporations — that are trying to do some eco-friendly things.

Parks is host of the long-running “New Spaces” remodeling show on HGTV, and has written the “HomeOwner Helper” column for magazines.

Copley also distributes Shawn Dell Joyce’s “Sustainable Living,” which was introduced last September. It was one of the features spotlighted in E&P magazine’s December 2007 article on the growth of syndicated “green” features.

“Sustainable Living” and “Today’s Green Minute” are available for individual sale, but Copley Vice President/Editor Glenda Winders said the two columns are also being marketed together — along with other Copley content dealing with environmental matters.

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