Copley’s SignOnSanDiego.com Joins TACODA

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By: E&P Staff

The San Diego Union-Tribune has become the first Copley newspaper to sign with TACODA Systems. The behavioral-targeting and audience-management software will be used on the Union-Tribune’s Web site, SignOnSanDiego.com.

“We are seeing more and more RFPs from clients and agencies that require use of behavioral targeting as part of the campaign,” Chris Jennewein, Union-Tribune Publishing Company’s director, Internet operations, said in a statement.

With nearly 30 million page views and more than 2 million unique users each month, SignOnSanDiego is the leading online source for local news, entertainment information, and classifieds in San Diego. The 136-year-old Union-Tribune has a daily print circulation of nearly 355,000 and Sunday circ of nearly 445,000. The Copley press owns a total of nine daily newspapers and various other publications, plus the Copley News Service.

With this agreement, TACODA now controls well over 60% of the behavioral-targeting market. Nationally, 90% of all behavioral-targeting-generated ad revenue flows through TACODA-enabled sites.

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