Could AppNexus’s Digital Ads Be the Unlikely Saviour of Our Newspapers?

By: James Silver | The Guardian

Brian O’Kelley is an unlikely saviour of newspapers. For one thing, the 35-year-old chief executive of advertising technology company AppNexus – which has morphed from startup to $1bn behemoth with 500 employees in just five years – concedes he knows very little about print.

Digital, however, is his currency and though he will doubtless be accused by some of hyping his company, O’Kelleydescribes saving newspapers as his company’s “higher purpose”.

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