Covergence Drives Gains at Cox Dayton

By: Micahel Depp | NetNewsCheck

Three years after combining its Ohio newspaper, TV, radio and digital operations, Cox Media Group counts revenue and audience gains in TV and radio, tempered losses in newpaper and a marketing effort buoyed by an audience reach of 93%.

In the first of a new series of Digital Deep Dive special reports, NetNewsCheck looks at how Cox’s bold experiment in media conversion is working.  

Philip Brown
Really?!
Covergence?
6/2/2014

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