By: E&P Staff
AdInterax, a rich media software firm, announced Tuesday that Cox Newspapers is using its software to produce and manage rich media campaigns for their national advertisers as well as a variety of local automotive dealers, retailers, medical clinics, and entertainment venues.
AdInterax also recently partnered with the Houston Chronicle, and now counts one-third of the nation’s top 100 newspapers as clients.
“Time and time again, we find that adInterax provides us with impressive flexibility to produce any number of rich media formats for our many clients, and it also allows us to easily create templates that increase our efficiency for recurring ads,” John Witte, Creative Director of COXnet AdStudio, said in a statement.
“We’re proving that rich media adds value for the entire spectrum of the newspaper markets — newspapers large and small, even community weeklies,” adInterax President and CEO Peter Matsuo said in a statement. “Cox recognizes this local market void and is using rich media as a vehicle to capitalize on the opportunity.”
AdInterax helps Cox Newspapers’ online properties produce and manage for its advertisers carefully controlled floating ads, video ads, expandable banners, and ads containing lead generation and data capture elements.
More than $1.25 billion will be spent on newspaper Web site advertising this year, according to Borrell Associates, a Portsmouth, Va.-based media research firm.
Cox Newspapers publishes 17 daily and 25 non-daily newspapers, including the Atlanta Journal-Constitution, Austin American-Statesman, and Dayton Daily News.