Crain, Known for Its Business Weeklies, is Diving Into Newsletters Based on Who and Where Readers Are

Email newsletters are highly personal: Landing directly in our inboxes, bidding us good morning and good night, crafted to sound more like a knowledgeable friend than a news organization.

 

Crain Communications is doubling down on email as a means of amplifying its reach. The Detroit-based publishing group is best known for its city-centered business newspapers, such as Crain’s New York Business and Crain’s Chicago Business, and its trade periodicals, including Advertising Age and Autoweek. It already sends out breaking news and digest newsletters associated with those publications.

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