Creating a New Brand for Financial News, in Michigan of all Places

By: Joseph Lichterman | Nieman Journalism Lab

Carl Icahn is not pleased. On this Monday morning in early March the activist investor is taking to CNBC to respond to eBay after it rejected his bid to remove some members of its board.

This is a big news event for Benzinga, a network of financial news and information sites, and a handful of staffers have crowded around the news desk to watch the interview unfold.

“Good answer, good answer,” Benzinga CEO and founder Jason Raznick says to nobody in particular as Icahn avoids a leading question from the anchor.

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