By: Staff Reports
Belo Properties Will Distribute 350,000 Devices
After debuting in Forbes and Wired recently, the precious little CueCat will prance into its first newspaper and television station this weekend – Belo’s Dallas Morning News and WFAA-TV in Dallas.
Belo is mailing 350,000 of the cat-shaped scanners to Morning News subscribers and other Dallas-area residents. Connected to PCs, the scanners allow users to scan barcodes in print products which automatically take users to Web pages for more information.
The kits being mailed by Belo will also contain Convergence cables for TV viewers. The cables connect TV sets with PCs, and automatically transmit URL information. An audio tone, or Cue, and a special icon alert viewers that more information is available online, said Skip Cass, senior vice president at Belo.
The maker of the CueCat technology, DigitalConvergence Corp., is offering the CueCat scanners for free nationwide at Radio Shack stores. Consumers may buy the special TV cable for $7.95, according to Cass.
The first bar codes will appear throughout the Morning News this Sunday. Links to relevant Web pages will be provided for selected news stories and Olympics coverage. And readers will find bar codes that automatically take them to the full-text of important documents such as speeches and court decisions.
Some advertisers are also expected to run CueCat barcodes, which will take readers to their Web pages.
Belo made an equity investment of $37.5 million in DigitalConvergence earlier this year.
There are a number of other companies, including GoCode, that are offering similar technology.
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Copyright 2000, Editor & Publisher.