CUNY Graduate J-school Adds Business Program

By: E&P Staff

City University of New York’s Graduate School of Journalism has announced a new program for a master’s degree in the business of media, one of the few journalism graduate schools to do so.

Writing for businessinsider.com, Joe Pompeo reported that Jeff Jarvis will lead the program, which begins in spring and looks at business models, hyper-local ventures and new media and technologies, as well as budgets, advertising and distribution.

Journalists once “went to work at gigantic, monopolistic media businesses and someone else took care of all of that for them,” Jarvis told Pompeo. “It was great while it lasted, but it’s over.”

“We need research to find the economic models that will replace the financial underpinnings that no longer work,” Dean Stephen B. Shepard said in CUNY’s announcement, “and new products to reach new audiences in new ways.”

Growing out of Jarvis’ entrepreneurial journalism course, the new program’s curriculum is still in the works and, according to Jarvis, will consider primarily online media.

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