By: E&P Staff
Executives at the Daily Camera think that young adults will go for Dirt.
That’s the name of the new weekday paper aimed at 18-24-year-olds in Boulder, Colo. “It’s a big market in Boulder, and we don’t reach it deeply enough with our daily newspapers,” said Greg Anderson, the Camera’s president and publisher, in a story published in his newspaper yesterday. “The young adult market tends to want a different type of newspaper and wants to get news in a different way than a traditional newspaper.”
Starting Aug. 20, the paper will be distributed for free around the University of Colorado campus. The University produces its own newspaper, the Campus Press. As with most youth-oriented papers, the focus will be on arts and entertainment.
David Parker, previously the Daily Camera’s online editor, will serve as editor of Dirt. The paper will maintain a separate editorial staff though it will pull content from the Camera. There will also be one advertising and distribution manager dedicated to Dirt.