Almost 8 out of 10 adults living in markets where daily newspapers are available read either a printed edition or visited a newspaper website each week. Migration to newspaper websites continues, but the printed edition remains the most popular way to read a newspaper. Across all markets 73% read a printed edition of a daily newspaper each week and 71% of readers read only the printed edition.
2010 Study readership results show that 15 million (78% reach) adults read a daily newspaper or visited a newspaper website each week up from 14.7 million in 2009. Newspapers continue to demonstrate their value to Canadians every day.