‘Daily Sentinel’ Launches AdTaker Realty Ad Express

By: E&P Staff

Virtual AdTaker, Englewood, Colo., announced the launch of Realty Ad Express at The Daily Sentinel, a Cox newspaper in Grand Junction, Colo.

To relieve production time and expense and eliminate error adjustments, the Sentinel launched Virtual AdTaker’s Realty Ad Express, with which the Sentinel can offer real estate brokers and agents the ability to create and proof their display ads online. Brokers and agents also may now handle payment for individual listings.

Realty Ad Express was developed to provide agents, brokers and builders the tools to easily build image-rich display ads online. Data and photos can be loaded manually or accessed from a third-party data feed to produce broker-branded ads, real estate books, group pages or Web feeds.

An additional feature of Realty Ad Express is the capability to accept credit cards for individual transactions based on newspaper pricing packages.

Offering a suite of ad products for newspapers, Virtual AdTaker is one of several product lines created and hosted by technology firm Dynaxys.

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