Dallas daily folds its Sunday magazine p.10

By: Editorial Staff

THE DALLAS MORNING News has folded its Sunday magazine as a result of significant financial losses incurred by the publication.
Dallas Life Magazine ? published by the Morning News every Sunday since 1970 ? halted publication as of Jan. 1.
Jeremy Halbreich, president and general manager of the Morning News, said that “we were experiencing a fairly significant seven-figure annual loss on the product.”
Although the magazine’s losses had slowed during the past couple of years, a costly redesign of Dallas Life, coupled with recent newsprint price hikes, “quickly sent us back to where we were three years ago,” Halbreich said.
No layoffs were announced, and all magazine staff members were reassigned to other parts of the newspaper, Halbreich said.
Editorial material that previously would have gone into Dallas Life now will run in the newspaper.
In the wake of the closing, Halbreich added that the Morning News “has other product things going on,” such as a recently added religion section on Saturdays.

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