By: J.J. McGrath
Nobody likes a cheater, but everybody loves the cheetah.
In fact, one of these cool cats had a starring role in “The New Q Campaign” that sped away Wednesday with best-of-show honors in the Newspaper Association of America’s 2002 Dandy Awards for excellence in automotive newspaper advertising.
Splitting a $20,000 cash prize for the series that won the Dandy for best ad campaign by a new-car manufacturer were the advertiser — Infiniti Division of Nissan of North America, Gardena, Calif. — and its agency — TBWAChiatDay, Los Angeles. The series appeared in The Wall Street Journal.
Other Dandy award winners in the manufacturer categories announced during the North American International Auto Show in Detroit were:
* “Cloud Nine, Cloud Ten” — on behalf of BMW of North America LLC, Woodcliff Lake, N.J., by Fallon Minneapolis in The Wall Street Journal — for best manufacturer image ad; and
* “Happy Mother’s Day” — on behalf of Toyota Motor Sales USA Inc., Torrance, Calif., by Saatchi & Saatchi Los Angeles in USA Today — for best use of color.
A complete list of winners is available at the NAA’s Web site.