Danish Publisher Network to Use Real Time Bidding

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By: Association of Online Publishers

Denmark’s leading publishers are combining with Rubicon Project to launch The Danish Publisher Network, in order to offer their online inventory and data to advertisers via real-time trading. Publishers including Politiken, Jyllands-Posten, and Ekstra Bladet are leading the collective offering with a qualified audience that reaches 45% of the Danish population per month.

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