Data Journalism Meets Podcast: How Reach Turns Databases into Human Stories

‘Numbers can have a numbing quality’ is a common saying in journalism, meaning that overuse of numbers can leave audiences losing a sense of the story.

But you cannot escape using statistics, figures and percentages in data journalism. So when Reach plc-a news publisher well-known for its data investigations-launched a podcast based on large datasets, it needed to plan carefully how to strike the right balance.

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