Datawatch: Print Advertising Outlook Improves but Don’t Expect a Full Recovery

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By: Jasper Jackson | The Media Briefing

Print advertising spend in the West is in decline as ad dollars move to digital, but have print industries in advanced economies put the worst behind them?
Magazines and newspaper advertising is in negative growth in the UK, Australia, Italy, Spain, and Germany, according to data from WARC’s Advertising Consensus Forecast – but the rate of decline is slowing, with 2014 forecast to be a much stronger year than the previous two.

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