Dave Schmall Named Publisher of Freedom Papers

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By: E&P Staff

Dave Schmall has been named publisher of the Appeal-Democrat in Marysville, Calif., effective Dec. 1.

In his new role, Schmall will oversee the Freedom Communications-owned daily and four biweekly newspapers. He succeeds Don Bricker, who left the paper in June.

Schmall was most recently the publisher of Creative Loafing in Atlanta.

“Dave has an impressive track record of championing innovative ideas that lead to audience growth,” Jon Segal, president of Freedom Communications Newspaper Division, said in a statement. ?His expertise in developing and selling targeted multimedia programs on Internet, mobile and print platforms will be a great asset as we expand our audience-engagement efforts within the Marysville community and tri-county area.?

Schmall was also the general manager of Quick, the free tabloid published by The Dallas Morning News, during its launch. He served as associate publisher of The Rake magazine, publisher of the Sacramento News & Review, and was a consultant to Knight Ridder.

Schmall will report to Julie Moreno, vice president of Freedom Newspapers’ Pacific Region and publisher of the East Valley Tribune/Scottsdale Tribune.

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