By: E&P Staff
Press release from issuing company.
Second Street’s recent release of Deadline Deals, their daily deal / group buy platform, has found success with local media properties in over 50 U.S. markets.
Second Street, the leading provider of revenue-generating white-label software solutions to more than 1600 local media partners, recently released Deadline Deals – a daily deal/group buy platform. Deadline Deals is currently utilized in over 50 markets nationwide, including partners such as The Washington Post, St. Louis Post-Dispatch, other newspapers owned by Lee Enterprises, and multiple TV stations.
In mid-October, The Washington Post launched “The Capitol Dish,” a website and newsletter offering dining deals to unique D.C. area restaurants. “The Capitol Dish” recently celebrated with a launch party. The site is also on Facebook and Twitter @TheCapitolDish.
“The Capitol Dish has let us connect our readers with valuable D.C.-area restaurant deals. We’re thrilled with the response we’ve received so far,” said Tim Condon, Director of New Digital Ventures at The Washington Post.
Doug Villhard, co-founder and president of Second Street, believes local media companies are best positioned to take advantage of the daily deals space. “Not only can local media companies help advertisers reach new customers but they can leverage the power of traditional media as well to promote these deals,” Villhard said. “What a great way to further cement their relationship with local advertisers by handing them a check in exchange.”
Deadline Deals allows clients flexible and complete customization of everything from the look and feel of the website to types of deals offered. Deadline Deals minimizes the complexities and time commitments of running deals by offering direct to merchant payments on behalf of the media properties. In addition, the platform includes a tightly integrated email solution for sending subscribers updates about each day’s deals, and is set up for easy social media integration (Facebook, Twitter). Other seamless features include integrated maps, data export and reporting, consumer support, and credit card processing. Deadline Deals can be set up for one or multiple deals on any timeline, and clients benefit from revenue-increasing best practices shared among the Deadline Deals network of clients. Running online deals can generate an estimated $10k -$40k in new revenue every month for local media properties while driving site registrations and fostering relationships with new advertisers.
About Second Street: Second Street, Inc. is local media’s premier provider of online contesting, daily deals, email and text message marketing, photo e-commerce, and photo and video user-generated content tools. Based in St. Louis, Missouri, Second Street’s products are built to help their partners leverage online promotions to increase ROI, and grow their base of engaged audience. Second Street’s suite of online promotions products includes Deadline Deals, UPICKEM National Contests, UPICKEM Custom Contest Engine, eBlast Engine, myCapture Publisher and myCapture Community. For more information, contact us at http://www.secondstreet.com or 314-880-4900.