Death of a Classified Salesman: The Struggle to Ignite Old Ads in New Media

By: Robert Andrews | paidContent

Local media operators are struggling to make meaningful overall gains from slow digital growth as the fragile UK economy and threats from alternative channels prompt their classified advertisers to pull back on spending.

Johnston Press, which publishes 259 local newspapers and 221 websites, on Tuesday said revenue for the 18 weeks to November 3 was down by 11.4 percent compared with last year, in a market that is becoming worse.

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