Death to the Mass: Media Must Rebuild Its Business Around Relevance and Value, Not Volume

In mass media, we have debated for generations whether content or distribution is king. Turns out neither is. There is no king. Instead, the kingdom is ruled by the relationships among its citizens.

Relationships, of course, fuel Facebook’s empire as it connects people with each other. Relationships inform Google as it uses what it knows about each of us to deliver greater relevance in everything from search results to email prioritization to maps. Each of these giants knows every one of us as an individual. Each is a personal services company.

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *