Defeated by Social Media, CNN Overhauls iReport

Big platforms’ media dominance is forcing traditional publishers to change many parts of how they do business — including how they source stories from readers.


CNN is sunsetting the current version of iReport, its citizen journalism initiative that let readers contribute photos and video to be used in CNN’s own reporting. In its place, CNN plans to launch a new version of the product that will source stories directly from Instagram, Facebook and Twitter users, who will be able to submit news via the #CNNiReport hashtag.

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