Demand Media Files for IPO

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By: E&P Staff

Demand Media, which specializes in freelance writers creating search-engine-friendly content, filed for an IPO last week.

Citing the filing,, reported revenues at Demand Media, headquartered in Santa Monica, Calif., reached $114 million for the six months ending June 2010, up from $91.3 million for the same period in 2009. Loss for the first half was $4.3 million, down from $11.4 million a year earlier.

Net loss was $22 million, compared with $28 million for last year’s first half. noted that Demand Media competitor Associated Content was sold to Yahoo in spring for $100 million.

Demand Media reached a deal in spring to produce content about real estate and small business for Hearst Newspapers’ San Francisco Chronicle and Houston Chronicle.

An e-mail to Demand Studios contributors, according to a May BNet report by Erik Sherman, stated in part that “topical experts'” contributions will earn “a higher fee and your byline will be featured on these premium publications.”

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