Demand Media Offers Integrated Food Advertising on Two Key Sites

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By: E&P Staff

Content provider Demand Media has launched a specialized offering for advertisers of food products that will allow advertisers the ability to integrate their brand message using eHow.com and LIVESTRONG.com.

The specialized offering provides advertisers video and contextual integration, taking advantage of Demand Media’s community-driven food database. Advertisers can have their ads appear in recipes, even targeting down to the ingredient level.

Home to one of the largest online food databases, LIVESTRONG.com hosts three million members who use its MyPlate application to track their food intake every day. Featuring nearly one million food items and over 200,000 recipes in the database, MyPlate tracks approximately 30 million food items every month.

Nearly five million monthly visitors are browsing eHow Food for information regarding food preparation, shopping, cooking and storage. It boasts more than two million articles and 160,000 videos, including the recently launched “Grow, Cook, Eat” Web series. Advertisers on eHow.com can integrate with recipes, how-to videos, premium episodic video series and step-by-step articles.

“Demand Media’s success in the food category – from content to apps to community – is something that we are just starting to share with marketers, and the response has been extremely positive,” said Erika Nardini, Demand Media’s senior vice president of sales and market development. “In anticipation of the holiday season and new year, where food-related activity on our network increases, we are bringing these specific packages to market so it is even easier for brands to come onboard.”

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