DENVER PAPERS POST JOINT CLASSIFIEDS WITH ADONE

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By: Staff Reports

The JOA Moves Online


The Denver Newspaper Agency (DNA), the company overseeing the
recently created JOA between The Denver Post and Rocky
Mountain News, has started to merge online efforts.

DNA has selected AdOne LLC, New York, to power its new online
classifieds site, Post-NewsClassified.com. The Web site combines
classified advertising from both Denver dailies.

The Denver site will use AdOne’s turnkey online classifieds
solution to manage classifieds technology while the papers focus
on sales and marketing, said Kirk MacDonald, president and CEO of
DNA.

Post-NewsClassified.com is the company’s first site that combines
advertising from both newspapers.



Copyright 2001, Editor & Publisher.

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