By: Joe Strupp
Politico is partnering with The Denver Post and the St. Paul Pioneer Press to cover the upcoming political conventions in their cities through an arrangement that puts the upstart political Web site on their front pages.
The two MediaNews Group dailies, whose cities will host the Democratic and Republican conventions, plan to publish at least several pages each day of Politico content in print during the convention weeks. Politico, meanwhile, will be able to sell ad space in the newspapers.
“They are deeply sourced in D.C.,” said Editor Thom Fladung of the Pioneer Press, who said Politico will actually be part of the paper’s Page One name flag during the Republican National Convention Sept. 1 to Sept. 5. “It will be a co-section with Pioneer Press material in it and Politico material in it.”
Fladung said the Politico co-section will be the first section of the paper, with a second front page of non-convention news leading the second section.
“The partnership offers our readers a more complete package,” Greg Moore, editor of the Post, said in a statement. “We will leverage our strength in covering Denver, its residents and the convention planning
with Politico’s power on the national stage.”
The Democratic National Convention is set for Aug. 25 to Aug. 28 in Denver.
“We have established partnerships with those papers that are more robust than anything I have ever known of,” said Politico Editor-In-Chief John Harris. “Our work will be appearing in those papers during convention weeks and they will have access to everything Politico writes.
“These are obviously big events for the hometown papers, so this gives them a first-rate national political team and gives us a platform for our journalism when the conventions are in town.”
Politico, which launched in 2007, plans to send more than 30 staffers to each convention, but not publish a convention newspaper as many political and Washington, D.C. outlets do.
“We could have just published a Politico newspaper and distributed at the convention,” said Jim VandeHei, executive editor. “But everyone is going to read the local papers so we can do this, get the revenue for selling ads in the papers and they get the content.”
VandeHei said that his staffers will be working with Post and Pioneer Press journalists on a number of stories, as well as running content from the newspapers on the Politico.com site: “We are really coordinating coverage so we can offer people access.”
Fladung said his paper has been working with Politico for months already on various campaign stories. He cited the Pioneer Press scoop that Barack Obama had planned to declare himself the Democratic nominee in St. Paul last month after wrapping up the required delegates. “We were the first in the nation to report it and they helped confirm it,” he said.
Politico also plans to co-sponsor several events at each convention with the newspapers, including morning breakfast gatherings.