‘Des Moines Register’ to Offshore Ad Production

By: E&P Staff

The Des Moines (Iowa) Register is taking the path of its other sibling Gannett papers and outsourcing part of its advertising production department.

The move will affect five jobs, the paper reported. The Register has 22 artists in the department, according to Susan Patterson Plank, the Register’s vice president of marketing.

The Register is contracting with 2AdPro, which has offices in Bangalore and Chennai, India. The company also handles outsourcing for other Gannett papers like the Rochester (N.Y.) Democrat and Chronicle.

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