Die Welt’s In-House Analytics Tool Gives Articles a Score to Measure Their Impact Online

One and a half years ago, German daily newspaper Die Welt decided to change its approach to measuring the performance of its stories online, from focusing on the number of article visits to a model that took into account data from multiple sources.

The outlet, which is owned by Axel Springer, used to send people in the newsroom a list of the top 10 most clicked stories of the day before developing its in-house analytics tool called Article Score.

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