Digital Trends, a Rare Profitable and Growing Independent Publisher, Looks to Expand

Digital Trends, a 12-year-old tech news and reviews site, is independent and profitable, but it isn’t immune from business pressures to diversify. With a batch of big new hires, it’s expanding its video, events and e-commerce arms.

The independent company, which was pursued by Condé Nast two years ago for a reported $120 million, has steadily grown through search over the growth-hacking strategies on Facebook embraced by other publishers.

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