Digital Will Pass Papers in Ad Dollars This Year

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By: Toni Fitzgerald | Media Life Magazine

It’s long been clear that digital ad spending would outpace newspapers sooner or later.

It appears it’s going to happen sooner.

In a forecast released yesterday, independent media agency Carat predicts that online will account for a slightly bigger share of total global ad spending than newspapers this year, revising an earlier report that predicted the shift would take place next year.

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