Does A New York Times-Mimicking Web Ad Violate Policy?

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By: Clint Hendler | Columbia Journalism Review

The New York Times has a policy forbidding advertising that closely appropriates the paper’s design elements. From the paper’s advertising acceptability guidelines:

“The New York Times maintains clear separation between news and editorial matter and its advertisements. Accordingly, ads that include elements usually associated with The New York Times editorial matter will not be accepted (for example, but not limited to: Times-style headlines, bylines, news-style column arrangements or typography).”

Today the Times seems to be running an online ad in very clear violation of the letter and spirit of that rule.

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