Dow Jones CEO: ‘Those Who Sniggered at Paywalls are Now Blubbing Into Their Beer’

Digital newspaper business models that rely on advertising to mass audiences are “catastrophically unprofitable and unsustainable” says the publisher of one of the world’s first and most successful media paywalls .

Will Lewis, the chief executive of Dow Jones and publisher of the Wall Street Journal (WSJ), told the NewsMediaWorks Future Forum a decision to charge readers to access premium content early on in the transition to online media has proven to be a winning strategy.

 

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