Dow Jones Chooses FeedBurner to Manage, Monetize Podcasts and RSS

By: E&P Staff

Dow Jones Online has chosen feed content management provider FeedBurner Inc. to manage and monetize its RSS and podcasts on the Wall Street Journal Online, Marketwatch.com, and Barron’s Online.

“Our innovative service offering and integration with the Web’s most popular social media services will enable these Dow Jones properties to improve the engagement level of RSS feed subscribers, and build an audience that is attractive to online advertisers.? said Rick Klau, vice president of publisher services for FeedBurner in a statement.

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