Dow Jones Partnering With IAC to Develop Personal Finance Site

By: E&P Staff

Dow Jones has announced that it will form a joint venture with InterActiveCorp (IAC) to launch a Web business to focused on personal finance.

The new site will be “community-driven” according to a release, and will use both the finance content from the Dow Jones publications and the tech expertise of IAC’s businesses.

“This venture combines the power of IAC marketing, distribution and technology with the credibility and relevance of Dow Jones’ brands, content and editorial expertise to create a place where consumers can learn, interact and make the most of their financial resources,” said Rich Zannino, CEO of Dow Jones. “The site will help consumers thrive as they progress in their careers and lives.”

The Wall Street Journal’s Money & Investing section editor Dave Kansas will serve as president of the venture.

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