DOW JONES RELAUNCHES ENTREPRENEUR SITE

By: Staff Reports

StartupJournal.com Designed For Small Businesses


Despite the economic hard times for both small businesses and Web
sites, Dow Jones relaunched StartupJournal.com this week. The
site launched about a year ago as startup.wsj.com.

The redesigned site expands the categories of information and the
depth of content, said Editor in Chief Tony Lee. Now
StartupJournal includes information on how to succeed
entrepreneurially within corporate culture.

The new site also has the largest database on the Web of
businesses for sale, over 10,000 at any given time. One feature
allows users to be alerted by e-mail when a certain type of
business comes on the market, whether it be a bed & breakfast in
Maine or a rubber plant in Ohio.

Lee said StartupJournal.com was providing some content to the now
defunct Work.com, which was a joint venture between Dow Jones and
Excite@Home. Work.com’s editorial focus was broader than
StartupJournal’s.

StartupJournal.com is the second Dow Jones site to be rolled into
a new online publishing system built in conjunction with
Accenture (formerly Andersen Consulting) and Avanade, a joint
venture between Accenture and Microsoft Corp. CareerJournal.com
was the first site to launch with the new system in January. The
company expects to relaunch CollegeJournal.com and Homes.wsj.com
(which will get a new name) later this year. Lee has an editorial
team of eight in Princeton, N.J., working on the four sites.

Lee said StartupJournal is supported by banner ads, franchise
listings, listings of businesses for sale, fee-based databases,
and non-impression-based sponsorships.

In addition, the site is working closely with the print Wall
Street Journal. Beginning Monday, the newspaper and
StartupJournal will launch a joint reporting project.
Journal reporter Bernie Wysocki has been granted full
access to four startups during the next year. His articles will
appear in print and online, and the company’s CEOs will
participate in online discussion boards.



Copyright 2001, Editor & Publisher.

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