Dow Jones Selects EidosMedia’s Publishing Platform

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By: E&P Staff

Dow Jones & Co. has selected EidosMedia’s Methode publishing platform for the print and Web editions of The Wall Street Journal, Barron’s weekly magazine and its online edition, and the free financial news Web site MarketWatch.com.

It is Milan-based EidosMedia’s second U.S. newspaper customer, after the Seattle Times selected Methode earlier this year (E&P Online, Feb. 5, April 25). The company has numerous customers in Europe, notably London-based Financial Times, and installations in India and South Africa.

Methode will serve reporters, editors and designers in U.S., European and Asian newsrooms. Separte main print editions are produced for the U.S., Europe and Asia. Methode planning and tracking will be used to manage production of the dozens of versions of the U.S. edition that result from localized news and advertising.

Methode will allow operations of WSJ.com, the Web’s largest paid news site, to use the same content-preparation process as the print newsroom, from which it is now a separate operation.

“We have built a global, integrated newsroom and we need the latest technology that fully supports the high demands of this environment,” Journal News Projects Vice President Jim Pensiero said in a statement announcing the selection of EidosMedia. “We wanted to implement a completely channel-neutral policy,” Pensiero added, explaining that a reporter’s story will be “tailored for the various publishing routes using Methode’s multi-channel editing tools,” with one copy feeding multiple channels and editions. “We’re expecting to achieve significant synergies and savings,” he said.

Adoption of Methode will aid the Journal’s round-the-clock editorial operation. Moving from one time zone to another during the day, as the U.S. news day ends, the portal can be managed by the Asia offices and later those in Europe. Managing all news products from a common platform will simplify operations, Dow Jones Consumer Media Group Chief Technology Officer Jack Gelman said.

“When we first drew up the blueprint for Methode nearly 10 years ago, we had in mind the kind of multi-channel, multiple-media, global news operation that Dow Jones is planning today,” EidosMedia Group President Angelo Grampa said in the same announcement.

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