By: E&P Staff
DPS AdTracker:AdTraffic Controller, from Database Publishing Systems, Rocky Hill, Conn., is a deadline-aware solution to ad building that provides automatic workflow, eliminating plastic ad jackets, materials racks and paper manifests. It is available as part of its AdTracker:Enterprise Edition or as a plug-in for the DPS AdTracker X Standard Platform.
Within the DPS AdTracker X Client designers are automatically presented with the next ad requiring production or correction. All materials, notes and layouts are easily and immediately accessible.
The system constantly re-evaluates all ads in the system based on deadline, presenting users only with those that have materials and are ready for production. Unlike traditional systems requiring manual assignment of each ad to a specific user, DPS AdTracker:AdTraffic Controller automatically places ads in design pools based on ad complexity. The pools are automatically distributed to appropriately skilled designers so that they build the ads needed next for deadline.
DPS AdTracker:AdTraffic Controller also has a management interface allowing supervisors to adjust priority within a pool, to force an ad to top priority, or manually assign an ad to a specific designer.