Driving Revenue During a Crisis? The Dallas Morning News Thinks You Can

“This may be the best chance we’ve ever had to articulate our value proposition,” said Mike Orren, the Chief Product Officer of The Dallas Morning News.

As news publishers the world over struggle to find ways to try to offset the damage the COVID-19 pandemic is doing to their revenue, some like The Dallas Morning News, are finding opportunities to regain at least part of that money as well as building longer-term relationships with readers and advertisers.

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