DTI-Lizard Research Reach Intergration, Distribution Deal

By: E&P Staff

Lizard Research, Victoria, Australia, announced Friday an agreement whereby Digital Technology International, Springville, Utah, will act as an authorized distributor of AdLizard advertising technology.

AdLizard enables agencies and clients to create their own display ads for a newspaper via a Web browser, using templates. The initial integration of DTI and the AdLizard technology will be through the DTI ClassSpeed Web order entry, a browser-based solution that allows advertisers to schedule and build classified and semi-display ads online.

The AdLizard-ClassSpeed integration will extend ClassSpeed’s online capabilities to include creation of retail display ads, enabling customers to book and build and ad and get billing information about it, all via the browser.

Lizard Research has been developing online advertising solutions since 1999 and has customers throughout Australia and Europe. Its future integration efforts with DTI will include display classified and other specialty advertising opportunities.

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