During the Indian Election, News Audiences Consumed a Wide and Diverse Range of Sources

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How do Indian news audiences navigate the online news domain? Can one find patterns of audience fragmentation in the Indian media ecosystem?

At the Reuters Institute for the Study of Journalism, we recently analyzed the behavior of online news audiences in India during the 2019 general elections to understand news consumption in a unique market in the Global South that is characterized by rapid growth in internet penetration…

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