E&P’s Parent, VNU, Changes Name to The Nielsen Company

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By: E&P Staff

VNU Inc., E&P’s corporate parent, announced today it is changing its name to The Nielsen Company, to emphasize its best-known brand name. The company said this underscores its commitment to create an integrated, streamlined global organization.

?Nielsen is one of the great names in the information-services industry,? said David L. Calhoun, chairman & chief executive officer of The Nielsen Company.

The new identity will be rolled out over time by all Nielsen businesses during 2007.

Magazines under the umbrella, besides E&P, include Billboard, The Hollywood Reporter, Mediaweek, Brandweek, Photo District News and Adweek.

Calhoun said that, given the company?s increased focus on marketing and media information services, Nielsen is a name that more clearly suggests the company?s position and role in the marketplace. ?We are focused more intently than ever on the delivery of truly integrated marketing and media services that reveal clients? growth opportunities,? Calhoun said.

?Nielsen will be the primary name and branding that will be adopted in every part of our business. That said, there is no question that the existing identities or brands such as ACNielsen, Nielsen Media Research, Spectra, Homescan, BASES, Claritas and many others, including their respective underlying product brands, plus our many Business Media and editorial identities have tremendous meaning and equity in the marketplace. As we implement our new branding, we will protect and enhance that equity and link it appropriately to the governing Nielsen brand.?

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