E.W. Scripps Co. Appoints VP/Interactive

By: Jennifer Saba

The E.W. Scripps Co. has appointed Rusty Coats vice president of interactive for the newspaper division effective Aug. 18. In his new position, Coats will lead the Internet strategy for Scripps’ daily and community newspapers in 15 markets working closely with publishers.

Coats most recently served as managing director of product and audience development for Media General and was a key player involved with Yahoo’s newspaper alliance. While at the company he oversaw the joint online business of the Tampa Tribune and the TV station WFLA. Under his leadership from 2005-2007, TBO.com was relaunched into a continuous online news desk.

“His past media experience and exceptional communication skills will immediately help us to transform our newspaper business into true multi-media news and information organizations everywhere we operate,” Mark Contreras, senior vice president of newspapers at Scripps, said in a statement.

Coats began his career at the Evansville (Ind.) Courier as a police reporter, eventually taking a position with The Modesto (Calif.) Bee as a reporter and columnist. He moved to The Sacramento Bee where he managed online content. He did the same at the Star Tribune in Minneapolis. Coats worked as director of new media for MORI Research before landing at the Tampa Tribune.

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