By: Press Release | SAXOTECH
Tampa, Fla. – November 12, 2012 – SAXOTECH, a leader in content management, circulation and advertising technology, today announced East Oregonian Publishing Co. has selected the SAXOTECH Mediaware Center and SAXOTECH Online to maximize resources and publish content to more channels and more market segments than ever before.
The integrated platform will provide East Oregonian Publishing Co., with its eight newspapers and 10 news websites in Oregon and Washington, with the most comprehensive media solution available in the marketplace today. Using the SAXOTECH Mediaware Center, content producers and editors will be able to plan stories and manage content based on resource availability and publish to a broad variety of channels—all from one system. SAXOTECH Online will provide the end-to-end workflow needed to allow the media company to reach its audiences based on their preferences. Whether readers prefer the Web, RSS, handheld devices or other rich media formats, SAXOTECH Online will provide the production tools needed to serve high volumes of content to multiple digital channels.
“By combining print and digital and whatever else comes down the pike into the SAXOTECH cloud system, East Oregonian Publishing Co. will be ready to rock ‘n’ roll in whatever platform our newsrooms, readers and advertisers need,” said Laura Sellers, EOPC digital development director. “With SAXOTECH, we release our journalists from technological constraints to produce more high-quality content for our newspapers, websites, mobile sites and apps, to educate and empower our various audiences.”
SAXOTECH’s publishing products are all available as hosted solutions in the SAXOTECH Cloud. East Oregonian Publishing Co. will take advantage of cloud computing, enabling its users to have access and use of a full production system from anywhere at any time. Content producers can file a breaking news story from multiple devices, quickly and easily share assets across the entire organization or engage their audiences in the channels of their preference. With SAXOTECH’s managed hosting, East Oregonian Publishing Co. will have the support of an experienced team of engineers with more than 10 years of cloud knowledge exclusively dedicated to managed hosting.
“With more than a century of providing quality news to Oregon and southwest Washington communities, East Oregonian Publishing Co. is leading the way into a new era of digital-first publishing, and we are excited to help make that possible,” said Anders Christiansen, chief executive officer, SAXOTECH. “SAXOTECH’s platform is designed to enable significant operational improvements. We are confident that East Oregonian Publishing Co. has the publishing tools they need to improve audience engagement while generating additional revenue.”
About East Oregonian Publishing Co.
East Oregonian Publishing Co., which has been under the same family ownership since 1908, operates eight newspapers and 14 websites in Oregon and Washington. The Salem-based company owns and operates these publications and websites: the East Oregonian in Pendleton; the Wallowa County Chieftain in Enterprise; the Blue Mountain Eagle in John Day; the Hermiston Herald; Eastern Oregon Real Estate Guide; Eastern Oregon Marketplace; The Daily Astorian in Astoria, Our Coast magazine and its website, DiscoverOurCoast.com; CoastWeekend.com; Oregon Coast Today in Lincoln City, Coast Marketplace; OnlyAg.com; Farmseller.com; Seaside-Sun.com; NorthwestOpinions.com, Chinook Observer in Long Beach, Wash., and the Capital Press, a four-state agricultural weekly newspaper and website based in Salem.
SAXOTECH empowers media companies to meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia, multi-channel consumer interaction. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation, training and support complemented by ongoing development of products and best practices.
SAXOTECH Circulation tracks subscription revenue, distribution, agent billing, promotions, campaigns, demographics and non-subscribers. Flexible reporting and decision making tools enable newspapers to improve retention and increase their subscriber base, as well as empower marketing executives to make quicker, smarter and more profitable circulation management decisions.
SAXOTECH’s corporate headquarters reside in Tampa, Fla. with European headquarters based in Aalborg, Denmark; additional offices include Maryland, Norway and Sweden. SAXOTECH’s solutions are in use by more than 1000 news organizations around the world. For more information visit www.saxotech.com.