Editor of The Sun: ‘BuzzFeed is the Best Thing on the Internet’

By: Rachel Bartltt | Journalism.co.uk

The Sun is “learning all the time” about its digital audience and how to measure engagement, following the introduction of its online paywall in August, according to editor David Dinsmore.

At News UK, publisher of The Sun, this week, for example, Andy Day started in the new role of business intelligence director, as the company continues in its bid to better understand how its audience engages with its content, and to support its battle for the “share of attention”.

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