Editorial Cartoonist Jim Borgman Explains Syndicate Switch

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By: Dave Astor

Jim Borgman switched yesterday from King Features Syndicate to Universal Press Syndicate because he wanted a “fresh” sales approach for his editorial cartoons.

“I wanted to see if fresh eyes and a fresh team could get my cartoons in front of more people,” Borgman told E&P today.

The Cincinnati Enquirer staffer, who has a client list of about 200 newspapers, had been with King since 1980.

“Basically, King did a great job for me for the past 25 years or so,” he said. “I have no quarrels with them. But eventually a client list levels out.”

Borgman retains ties with the syndicate via the “Zits” comic he does with Jerry Scott. King distributes that 1997-launched strip to more than 1,500 newspapers.

The 52-year-old Borgman (profiled in E&P’s July 2006 issue) joined the Enquirer out of college in 1976. He won the Pulitzer Prize for editorial cartooning in 1991, and the National Cartoonists Society’s Reuben Award as cartoonist of the year in 1993.

Universal had announced the Borgman signing on Dec. 21. But Borgman could not be reached for comment until today because he was vacationing out of the country.

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