Ekstra Bladet, JP/Politikens Hus Launch Platform to Address Third-Party Data Blocking

The era of free-flowing data on the Internet has passed. There is a new reality, and we all have to adapt to that, according to Danish market leader JP/Politikens Hus. By now, most people have heard of Apple’s Intelligent Tracking Prevention (ITP), which blocks third-party cookies, thereby preventing all ad targeting to Apple users.

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