‘El Diario La Prensa’ Daily Circ Up as Other Spanish-Language Dailies Slip

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By: Mark Fitzgerald

ImpreMedia’s New York City Spanish-language daily El Diario La Prensa surged 7.6% in weekday circulation, according to the Audit Bureau of Circulations (ABC) FAS-FAX released Monday.

El Diario reported weekday sales of 53,856 copies, up from 50,047 a year ago.

El Diario is one of only three Spanish-language dailies audited by ABC that remain paid-circulation papers. The two others — La Opinion in Los Angeles and El Nuevo Herald in Miami — reported decreases in weekday and Sunday circulation for the six-month period ended March 31.

El Diario also had a decrease on Sundays for the period, slipping 1.3% to 37,168.

La Opinion, the nation’s largest Spanish-language daily, reported both weekday and Sunday circulation was of 5%, at 114,892 and 56,027, respectively.

El Nuevo Herald, the sibling of The Miami Herald, reported weekday circulation slipped 1.3% to 79,963. Sunday circ was off 2% to 88,035.

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