‘El Nuevo D?a Orlando’ Going Free

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By: E&P Staff

El Nuevo D?a Orlando will move to free-distribution Nov. 13, and increase its distribution 20% Mondays through Thursdays, and 60% on Fridays.

Total weekly distribution will reach 135,000 copies, making the Spanish-language paper the biggest Hispanic publication in central Florida, the paper said.

The free-distribution system will include home delivery and single copy.

“We plan to increase our distribution points by 30% in the next 45 days and reach 40,000 copies for our Friday weekend edition,” the paper’s general manager, Jaime Segura, said in a statement. “The controlled circulation model will make our distribution structure very efficient and enable our future expansion to other areas in central Florida.”

El Nuevo D?a Orlando was launched in 2003 by Puerto Rico-based Grupo Ferr? Rangel (GFR), which publishes the two largest circulation Spanish language dailies on the island. GFR’s flagship paper El Nuevo D?a was founded in 1970, and has a daily circulation of 202,212. Primera Hora, which was launched in 1997, circulates 128,431 daily.

“We have been analyzing the switch to controlled distribution for some time for El Nuevo D?a Orlando, a trend that is working very well for various newspapers in Europe and the in U.S., including some that are targeted to the Hispanic market,” said Antonio Luis Ferr? Rangel, COO of Grupo Ferr? Rangel.

On Wednesday, Miami-based C-Com Group, the Orlando newspaper’s agency of record since its launch, began a print, radio and “grassroots campaign” to alert current readers and the Hispanic community at large that the paper is going free.

Circulation Manager Frank Gonz?lez said current subscribers will receive refunds for subscriptions prepaid for any period after Oct. 30.

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