Email Newsletter Startup theSkimm Rolls Out Paid Subscription Product

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Media entrepreneurs Danielle Weisberg and Carly Zakin are hoping to skim a few dollars off the top of millennials’ bank accounts.

Ms. Weisberg and Ms. Zakin are the co-founders of the popular digital news aggregation company theSkimm. The free morning newsletter, which helps readers catch up on the latest goings-on in the Brazilian impeachment scandal and the NBA playoffs in a smart but conversational style, boasts of 3.5 million active subscribers, the company said.

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